New secondary raw material
Thanks to the partnership between the two entities, customers can visit Il Gufo's mono-brand boutiques in Milan, Rome, and Paris and hand in used garments they wish to give a second life to.The collected garments will be analyzed by a social cooperative assigned to sorting operations: assessing the state and conditions, the garment will be resold, reused, or regenerated, thus transformed into new raw material.
Circularity in teal time
Through a unique QR code, the method of reuse will be shared, and it will be possible to track in real time and with total transparency the cycle of each garment.At the time of drop-off in the boutique, the customer will receive a 10% discount to use on the new collection.
