Saturday, November 16th, we flew to Paris for a truly special event in collaboration with Alice Cheron,
founder of Ali di Firenze, and Les Fugues Italiennes, a group of women united by their passion for travel,
Italian lifestyle and culture: a unique occasion to celebrate the beauty of Italian culture and its global impact,
through a gathering that involved exceptional personalities and an equally attentive and curious audience.
Every year, Alice Cheron organizes exclusive trips to Italy, designed for women who want to rediscover themselves and experience authenticity, exploring the richness of our culture, craftsmanship, and creativity. These trips are not only an opportunity to discover Italy, but also an inner journey that allows participants to connect with their passions and roots. Through the Les Fugues Italiennes project, Alice Cheron takes women on unique experiences, ranging from the discovery of the most authentic and lesser-known places of Italy, to connecting with local artisanal traditions.
The event took place at the Paris boutique, a place that has always represented the soul of Il Gufo, where every detail and creation tells a story of passion, care, and love for craftsmanship. A lively and engaging conversation was born, together with our CEO, Alessandra Chiavelli. During the meeting, the history of Il Gufo was shared, from its beginnings in the 1980s to today, highlighting how the company, founded with an artisanal and family vision, has managed to grow over time while keeping its principles of creativity, quality, and emotional connection with its customers intact.
One of the main topics of the discussion was the centrality of creativity, understood not only as a distinguishing element of our work but also as the true driving force that it's included in every aspect of our corporate identity. It was moving to see how these values, which are the foundation of Il Gufo, continue to permeate every decision we make, from the design of the garments to the care in selecting materials, to the relationships we build with the people who come into contact with our world daily.
The heart of the meeting was precisely the theme of emotional connection: how, through our products, we seek to establish
a deep and authentic bond with families, children, and even the world around us. Fashion, for us, is not just an aesthetic
aspect but a form of expression that speaks directly to the hearts of people. A heartfelt thank you to Alice Cheron for curating
and organizing this event, allowing us to share our story and values with such a passionate audience. A special thank you also
to Les Fugues Italiennes, who participated with great attention and curiosity, creating an exchange of ideas that was truly inspiring.
It was incredibly stimulating to engage with women who, each in their field, are making a difference and driving significant changes.
We left the meeting with a renewed sense of energy and connection, aware that the women at the center of change today represent
an extraordinary force capable of transforming the present and future. For us, it is always an honor to be part of this movement,
supporting creativity and emotion as fundamental values, and continuing to build a special bond with those who choose us.
Photo credits: studio__reverie